This year I decided if I really wanted to grow my business locally I needed to participate in more markets and festivals. I now find myself with booked Saturdays from July thru most of September and a couple of dates in October – wow! My first 2 events have been at the Golden Farmer’s Market which have been a bit slow. I have had at least 1 sale each event and am grateful I don’t have a booth fee. The big market is this Saturday the 12th which is the HorseShoe Market. This event is more of a craft event with lots of vintage sellers and small business owners along with great food trucks. It was a big investment for me and I’m hopeful that I will not only make my booth fee back in sales but also a profit this year.
The great thing about the markets is setting up the booth and laying out my merchandise. My first market in Golden helped me realize how little knitted items I had and how few hand spun yarns were for sale. As I am going for more of a fiber supplier business model I knew that I had to create many more skeins of yarn if I want to make this a viable business model. Fleeces and rovings are in abundance in my inventory but most of these will truly sale at the Salida Fiber Festival versus the farmer’s markets. So with some clear goals and set time for production my yarn inventory is increasing. This year new display tools were purchased and I’m still working out the best way to use each to highlight my merchandise. My lace shawl gets so many compliments and draws in quite a few people – I know one of these days it will find its’ way into a good home.
One of the best features of the market is the networking opportunities that come while I’m spinning yarn. Thus far I have made contacts to obtain new fibers at minimal financial cost and an opportunity to teach seniors how to spin yarn. I always bring my wheel to the markets as it is a great conversation piece and allows me to get in some production time. Men and boys are always drawn to the mechanics of the wheel and ask lots of questions which over time I have developed answers for.